Morocco Mall

 The guiding concept for Morocco Mall is a desire to create the sense of infinity inspired by the site. As a building, it recalibrated the norms for retail architecture: we positioned anchors at the centre of the building; we introduced a dedicated VIP area; we designed has the longest façade in the world for a single store in the world; the levels are connected by diagonal routes; and the aquarium is inside the structure allowing visitors to experience it from within. With over 350 shop unites, Morocco Mall brings together 600 brands from luxury, culture, consumer electronics, high street fashion, restaurants, entertainment and leisure, many of which opening a store for the first time in Africa.